Following on from the last post...

[denny]

I wasn't entirely sure about Liminal Minds as a webdev brand, and helenic (my partner in crime the proposed webdev company) was actively opposed to it. The survey yesterday seems to say that although some people like it, some people really don't, which isn't ideal for a business name.

So, next attempt:

Poll #577 Shiny

Open to: Registered Users, detailed results viewable to: All, participants: 21

View Respondents

How about Shiny Ideas as a webdev company/brand?

View Answers

Yay!
5 (23.8%)

Yes
9 (42.9%)

Um
7 (33.3%)

No
0 (0.0%)

Argh!
0 (0.0%)

Again, comments welcome. The domain name would be shinyideas.co.uk

Comments

[mooism.livejournal.com]

I don't think it matters that much what you call yourself, as long as the name doesn't put off people who know nothing about you. The important thing is the meaning you put into your name, through your marketing, products, customer service, etc.

[denny]

Yes, hopefully it will become rapidly less relevant as we can acquire word of mouth recommendations etc. Mostly I want something that doesn't put people off sight unseen as you say, that they can spell without help, and that doesn't sound too much like anyone else working in the same field.

Bonus points for something that helenic can easily make a nice logo of :)

[tbrd.wordpress.com]

Depends who you're trying to sell to. I don't think it's a name that corporate folk would be entirely comfortable with, but if you're working with individuals and bands and artists and the like, then yes, it's a good name.

[helenic]

Reasons for "um" - I'd prefer a .com, and I'm not sure how flexible a brand this is in terms of catering to a wide audience. Fine among the geek community, but not sure how well it would extend to other markets, particularly more corporate ones.

We want a brand that's simple, memorable, quirky, eye-catching and which has a twist or visual pun that can be used in marketing. This does actually fulfil all those criteria, and there's a very successful UK designer whose company is shinybinary.com, so it's possible. I'd rather sit down and thrash out some boundaries and criteria and ideas with you before you buy any more domains though ;)

[denny]

Well, domains are cheap, ideas aren't, so I don't mind picking up domains before asking the public what they think of the brand/name.

Personally I think you don't like 'shiny' because you don't want to have to do any more MacOSX-a-like designs ;)

I see your point about corporates, but I think I lean towards mooism's way of thinking to a large extent - as long as the name isn't off-putting, we'll invest it with marketability ourselves. Memorable is (to some extent) more important than appropriate?

Anyway, we can talk about the whole branding thing when I see you, I'm just being fidgety. I are excited :)

[(Anonymous)]

You should maybe worry about this lot: http://www.shinymedia.com/
On the other hand, maybe not.