![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
A spontaneous Facebook campaign resulted in the NSPCC gaining 50,000 new supporters and around £100,000 in donations in just 48 hours. The number of visitors to the children’s charity’s website also shot-up up by 500%.
It’s not clear how the campaign started but people were urged to change their Facebook profiles to a favourite cartoon character as a sign they were in favour of ending violence against children. Very quickly, many also added messages of support for the NSPCC, some pledging to double amounts of money being raised.
As the campaign spread worldwide from last weekend it has resulted in:
· The NSPCC’s Facebook supporter base increasing from 65,000 to 115,000.
· Over 200,000 visits to the charity’s website.
· Total donations of £100,000.
· Thousands of people setting up Just Giving pages in support of the NSPCC.
· One supporter pledging to double £10,000 raised.
· Media and online enquiries and coverage from across the world.
Paul Amadi NSPCC director of fundraising said: “The speed, scale and impact of the campaign has been quite astonishing - an avalanche of support and donations from people across the world.
“Social networking campaigns can have amazing reach and while the NSPCC was not behind this particular activity, we have been able to attract many new supporters which will help us in our work to end cruelty to children in the UK.”
[ NSPCC press release, 13th December 2010 ]
It’s not clear how the campaign started but people were urged to change their Facebook profiles to a favourite cartoon character as a sign they were in favour of ending violence against children. Very quickly, many also added messages of support for the NSPCC, some pledging to double amounts of money being raised.
As the campaign spread worldwide from last weekend it has resulted in:
· The NSPCC’s Facebook supporter base increasing from 65,000 to 115,000.
· Over 200,000 visits to the charity’s website.
· Total donations of £100,000.
· Thousands of people setting up Just Giving pages in support of the NSPCC.
· One supporter pledging to double £10,000 raised.
· Media and online enquiries and coverage from across the world.
Paul Amadi NSPCC director of fundraising said: “The speed, scale and impact of the campaign has been quite astonishing - an avalanche of support and donations from people across the world.
“Social networking campaigns can have amazing reach and while the NSPCC was not behind this particular activity, we have been able to attract many new supporters which will help us in our work to end cruelty to children in the UK.”
[ NSPCC press release, 13th December 2010 ]
