Interesting essay/post/article/thing that looks at positioning the web relative to other communications media.
If you tap into the human need to be consulted you can get some interesting reactions. Here are a few: Wikipedia, Stack Overflow, Hunch, Reddit, MetaFilter, YouTube, Twitter, StumbleUpon, About, Quora, Ebay, Yelp, Flickr, IMDB, Amazon.com, Craigslist, GitHub, SourceForge, every messageboard or site with comments, 4Chan, Encyclopedia Dramatica. Plus the entire Open Source movement. If you spend more time on sites like those listed here than you do reading books, watching TV, or visiting sites like ESPN.com or NYTimes.com, then, like me, the web is now your native medium.http://www.ftrain.com/wwic.html