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dennyYesterday I dragged my carcass around Tesco. After the exciting checkout process, I was sitting in one of their weird-shaped uncomfortable metal chairs and waiting for the screaming pain in my ankle to subside when I noticed a poster. Said poster is stuck up at 10 foot intervals all the way down the wall of the supermarket...
I've paraphrased, as I don't have a camera phone :) but the four points where I've added footnotes are painfully embedded in my memory. Bear in mind this is a professionally produced poster, presumably printed in quantities in the thousands and now liberally strewn around Tesco stores all across the country.
1. It's a question. Where is the question mark? Titles are not exempt from question marks. Especially when they've actually ended it with a full stop, rather than no punctuation at all.
2. That would be the place for a comma, not a full stop. As there was no capital letter on the next word, I can only assume someone almost got this one right, but then got distracted by a shiny thing outside of their window.
3. Aaaaaaaaaarrrrrrrrrrrrrrrrrrgh. The apostrophe is missing. Not even in a vaguely complicated situation involving a possessive 's. I suppose this could have passed a spell-checker, as 'wont' is a word... but not one that has any meaning in common with "won't". Almost the opposite in fact.
4. I'm willing to be talked out of this one, but is 'instore' a real word? Surely it's 'in store' or 'in-store'? (U: just looked this up and apparently 'instore' is an obselete word meaning 'to contain', so this is definitely an error too.)
Anyway, that's at least three errors, maybe four, two of which are particularly amazing - especially for a professionally produced piece of promotional material. Even the MS Word grammar checker would have picked most of these up.
Maybe I could get a job as a proof-reader for Tesco, as the job market so far continues to favour me with many interesting application processes and interviews, but no actual jobs.
Did you know.1
You can get a joint clubcard for you and your partner.2 with all the information for both cards sent to one address. So now you wont3 miss out on any of the amazing offers instore.4
I've paraphrased, as I don't have a camera phone :) but the four points where I've added footnotes are painfully embedded in my memory. Bear in mind this is a professionally produced poster, presumably printed in quantities in the thousands and now liberally strewn around Tesco stores all across the country.
1. It's a question. Where is the question mark? Titles are not exempt from question marks. Especially when they've actually ended it with a full stop, rather than no punctuation at all.
2. That would be the place for a comma, not a full stop. As there was no capital letter on the next word, I can only assume someone almost got this one right, but then got distracted by a shiny thing outside of their window.
3. Aaaaaaaaaarrrrrrrrrrrrrrrrrrgh. The apostrophe is missing. Not even in a vaguely complicated situation involving a possessive 's. I suppose this could have passed a spell-checker, as 'wont' is a word... but not one that has any meaning in common with "won't". Almost the opposite in fact.
4. I'm willing to be talked out of this one, but is 'instore' a real word? Surely it's 'in store' or 'in-store'? (U: just looked this up and apparently 'instore' is an obselete word meaning 'to contain', so this is definitely an error too.)
Anyway, that's at least three errors, maybe four, two of which are particularly amazing - especially for a professionally produced piece of promotional material. Even the MS Word grammar checker would have picked most of these up.
Maybe I could get a job as a proof-reader for Tesco, as the job market so far continues to favour me with many interesting application processes and interviews, but no actual jobs.
