Airkix want me to shut down my Facebook community... thoughts?

Hi Denny,

We have not met yet, but I am Matt Gough. I am the Marketing Coordinator for Airkix.

I understand that you are the administrator for the unofficial Airkix fan group(?).

I understand that you created this group to bring together fellow fans before we decided to make a fan page ourselves, so thanks very much for being a great supporter. It is much appreciated that we have such loyal customers.

I have recently been bought on board at Airkix to improve our marketing and drive our brand image. As such I am putting some focus towards social media sites, including our Facebook page.

Whilst I know you made this group with the best intentions and it has been a great place for members to communicate about their experiences, would it be possible for you to close the group down? The only reason why I ask is that, I'd like to avoid any facebook users not realising that the official page exists (where we provide special promotions etc), and as I'm sure you can imaging, I need to have tight control over anything that could influence our brand image.

I hope you are able to understand my position.

Many Thanks,
Matt


Group: http://www.facebook.com/group.php?gid=4959914398

( My response, and ensuing discussion )