Matt, it is not my place to interfere, but has someone who has many years of working with communities, I would highly recommend that you WORK together with Denny and the community. Sure, you are welcome to create your own page. But, you and the brand need to realise, that just because you provide a container for the conversation, it doesn't mean the community will want to necessary take part there. The community controls the voice, not the brand. If you close this down, they will go somewhere else. Create a stronger community on Facebook without you. Worst case scenario, you'll receive a massive backlash, a PR nightmare.
For your brand, I suggest you create a Facebook Page, where you can keep the topic on business message. But support the existing community, work with them not against. If you insist in closing down Denny's group page, you will mostly likely find a big backlash.
Is this really something worth risking? I know hundreds of companies who would pay top dollar for a community like the one already there. Think through the options carefully.
FAO of Matt.
Matt, it is not my place to interfere, but has someone who has many years of working with communities, I would highly recommend that you WORK together with Denny and the community. Sure, you are welcome to create your own page. But, you and the brand need to realise, that just because you provide a container for the conversation, it doesn't mean the community will want to necessary take part there. The community controls the voice, not the brand. If you close this down, they will go somewhere else. Create a stronger community on Facebook without you. Worst case scenario, you'll receive a massive backlash, a PR nightmare.
For your brand, I suggest you create a Facebook Page, where you can keep the topic on business message. But support the existing community, work with them not against. If you insist in closing down Denny's group page, you will mostly likely find a big backlash.
Is this really something worth risking? I know hundreds of companies who would pay top dollar for a community like the one already there. Think through the options carefully.
Jas Dhaliwal
Head of Communities @AVG